Non-Fiction Business

700 400 Paul Benevich

Get Your Startup in Motion: The Magic of Videos!

Get Your Startup in Motion: The Magic of Videos! Back in 2010 Forbes found that 75% of executives watch business-related videos. That number has only grown since then, and for…

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822 548 Paul Benevich

Want Financing? Sounds Crazy, but Make the Investor Feel Insecure

Want Financing?  Sounds Crazy, but Make the Investor Feel Insecure Fundraising becomes a necessity any time an entrepreneur needs money to launch a business.  Raising money certainly isn’t a fun…

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1000 622 Paul Benevich

I Would Love Your Thoughts On This…

I Would Love Your Thoughts On This… These seven simple words can often be the magic words for an entrepreneur in those early days of launching a start-up.  For me,…

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878 469 Paul Benevich

Relationship Advice for New Start-ups

Relationship Advice for New Start-ups:  Let the Vendor Woo You As with any successful long-term relationship, the new start-up must align itself with the right vendors, people who are just…

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1024 684 Paul Benevich

Both Fast and Slow-Twitch Muscles Needed for the Start-up Marathon

Both Fast and Slow-Twitch Muscles Needed for the Start-up Marathon Marathon runners rely on both slow-twitch muscles for endurance and fast-twitch muscles for power bursts and speed.  Taking a company…

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1024 680 Paul Benevich

Your Startup Needs Side and Rear-view Mirrors

Your Startup Needs Side and Rear-view Mirrors Falling in love with ideas in a startup is easy. I’ve attended countless meetings where ideas are tossed around based on unproven market…

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